Title:                           Sales & Marketing Manager

Company:                  Hard Rock Cafe International

Education/

Experience:              Ideal candidate will possess:

· College degree

· Minimum 5 years hospitality sales/service or special event planning experience  

· Sales & marketing industry relationships and network (corporate, music, media, association)

· Proven successful sales and marketing initiatives

· Strong verbal and written presentation skills

· Effective impacting and influencing skills

· Ability to travel (valid passport required)

· Financial acumen to see creative opportunities and operational needs

· Prior successful sales/management experience

· Second or third language fluency/comprehension desired

· Basic Software competencies/ Excel, Word, PowerPoint

· Previous experience with CRM or Yield Management software

Reporting

Relationship:             Reports to General Manager of specific cafe(s)

Dotted line:               Senior Director of Marketing, Senior Director of Sales (HRI), Director of Operations (region)

Location/Territory:    Las Vegas 

Basic function:          To implement strategic sales & marketing initiatives for cafe within region by driving consumer direct and B2B sales that complement company and cafe goals. Individual to act as key regional liaison for Hard Rock Cafe towards vendor, corporate, media, and association industry partners.  Must work closely with corporate sales & marketing team in understanding overall company strategic plan while being involved in the development of local business plans and relationships.

Duties &

Responsibilities:      

Candidates will be capable of completing the following…

                                    · Communicate with cafe general managers/operations leaders weekly in assessing work process and progress, review event standards and guest survey results, identify methods for increasing efficiency, communicate promotional brand activity, and respond to any needs that arise.

                                    · Implement global, regional, and local sales & marketing programs

· Evaluate the market, partnership opportunities, public relations, and overall market integration

                                    · Develop and share a virtual “toolbox” of successful ideas to grow top line sales, promotions, and publicity for assigned cafe.

                                    · Offer recommendations regarding sales & marketing manager training and additional training materials in educating cafe-operating teams

                                    · Offer banquet and event planning expertise to assist cafes with event execution and logistics

                                    · Attend regional meetings and cafe meetings to communicate initiatives, events, functions, etc…

                                    · Attend local or regional tradeshows to secure business opportunities with corporate event planners, association conference planners, incentive companies, and convention & visitor bureaus

                                    · Develop a comprehension and become articulate regarding a specific industry subject matter with the intent of acting as Hard Rock’s expert upon this skill set

                                    · Listens to guest feedback to gain an understanding of areas of strength and opportunity to improve personal/cafe performance

                                    · Participate in annual budget & sales & marketing plan development

                                    · Negotiates and contracts multiple cafe venue agreements according to corporate procedures

                                    · Create weekly summary reports for AVP, DO’s and Sr. Director of Sales reviewing regional efforts, results and action plans

                                    · Attend buyouts, media functions, and designated parties to provide support, ensure guest satisfaction, and convert future repeat business

                                    · Continuously recruit potential employees from within the marketplace community as a means to create a base of future candidates

                                    · Comprehend and execute sales process of prospecting, soliciting, and closing

(continued):               · Maintain appropriate documentation and reporting of all budgeted expenses.

                                    · Achieve annual cafe and individual goals

Personal

Characteristics:         The candidate will be able to inspire, motivate, and develop team members at all levels.  He/She will possess a take-charge ability tempered with diplomacy.  They need to be hands-on and possess the insight to anticipate problems and the sophistication to resolve them.

                                    Successful candidates will possess superior communication and interpersonal skills.  He/She will demand of himself/herself and of others the highest professional standards of personal and professional integrity.  This professional will have an established network within the region and will continue to develop relationships with key clients in the following categories:

                                    · Associations

                                    · Media

                                    · Corporate