Description

The Associate Vice President (AVP) of Marketing, Communications, and Outreach is a strategic and results-driven leader responsible for advancing the College’s mission through bold, cohesive, and innovative marketing, communications, and recruitment initiatives. Reporting directly to the President and serving as a key member of the President’s Cabinet and VP Council, the AVP provides vision, leadership, and execution for Admissions, Marketing & Communications, the Print Shop, and Website management. This executive role oversees all internal and external communication strategies, including branding, media relations, advertising, digital engagement, public relations, and web services. The AVP is instrumental in shaping and implementing recruitment and outreach strategies, ensuring alignment with the College’s Strategic Plan, Institutional Operational Plan, and enrollment management objectives. With a focus on data-driven decision-making and strategic enrollment growth, the AVP leads high-impact marketing and communication efforts that enhance the College’s visibility, engagement, and impact within the community and beyond. This position plays a critical role in fostering collaboration across departments, strengthening institutional branding, and driving innovative approaches to student recruitment and engagement. 

Essential Functions:
1. Develops and executes a cohesive, data-informed brand and communication strategy to enhance the College’s reputation and engagement with internal and external audiences. 
2. Maintains and strengthens the College’s visual identity across all platforms, overseeing key publications, digital media, and marketing events while ensuring brand consistency. 
3. Leads recruitment and outreach strategies, overseeing CRM and prospect targeting to align with strategic enrollment management goals. 
4. Designs and implements integrated communication strategies for internal and external audiences, managing messaging through email, town halls, and stakeholder meetings. 
5. Provides leadership for market research initiatives, leveraging data-driven insights to inform marketing, recruitment, and enrollment strategies. 
6. Develops and executes marketing plans, collaborating with committees and stakeholders to support enrollment goals through public relations, advertising, digital strategy, and outreach events. 
7. Oversees media relations to promote the College at local, regional, and national levels, ensuring a coordinated approach to public relations and crisis communications. 
8. Leads the strategic evolution of the College’s website, ensuring it is user-friendly, brand-aligned, and effectively supports recruitment, marketing, and outreach efforts. Collaborates with departments to maintain relevant and engaging content. 
9. Manages the annual marketing and communications budget, identifying and allocating resources effectively to maximize efficiency and impact. 
10. Implements and refines systems to track, measure, and enhance the effectiveness of marketing, recruitment, and communication efforts, driving continuous improvement. 
11. Cultivates relationships with key stakeholders and constituencies, keeping them informed and engaged with the College’s communication strategies and initiatives. 
12. Directs the development of messaging, articles, press releases, presentations, and speeches for the President and senior leadership, ensuring clarity, consistency, and strategic alignment. 
13. Ensures the development and utilization of a production tracking system to optimize marketing resources and improve operational efficiency. 
14. Provides leadership and strategy to ensure the admissions team optimizes resources and aligns with recruitment opportunities identified in the Strategic Enrollment Management plan. 
15. Perform related duties as required. 

Requirements

Minimum Qualifications
The requirements listed below are representative of the knowledge, skills and abilities required to satisfactorily perform the
essential duties and responsibilities.
1. Bachelor's degree in management, marketing, mass communications or related field.
2. Minimum of 3 years of management experience in applicable marketing experience.
3. Direct experience with brand and marketing strategy, admissions/sales and promotional media and vehicles. (digital,
print etc.).
4. Excellent creative, promotional, technical, media and writing skills.
5. Proficient in Microsoft Office Suite.
6. Superior verbal and written communication and public relations skills.

Preferred Qualifications
1. Master's degree in management, marketing, mass communications or related field.
2. Higher education experience.