Wolverine Worldwide
Rockford, Michigan, United States
(hybrid)
Spotlight
25 days ago
Job Type
Full-Time
Job Duration
Indefinite
Industry
Retail
Min Experience
5-7 Years
Min Education
H.S. Diploma/Equivalent
Required Travel
0-10%
Job Function
Public Relations

Description

Summary

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.

The Public Relations Manager drives and leads the development and execution of public relations programs that support growth and revenue goals across channels for Saucony.

Job Description

  • Develop strong relationships on behalf of the brand with key partners (e.g. publications, bloggers, etc.) to establish and maintain relationships with media firms (e.g. publisher side) as well as the edit side (e.g. Vogue, Cosmo, Glamour, Google, etc.) in order to gain favorable opportunities for the brand.
  • Manage and execute the seasonal and monthly PR strategy and story focus with PR team, clearly communicating importance level of each story. Manage PR event activations with internal teams across account and consumer These activities include seasonal press day executions, preparing relevant materials, key messaging for the season and brand activation calendar.
  • Work with brand team and agencies to ensure stories are told (and content is developed to support) across channels, from digital/social, to site/email and PR.
  • Manage cause/community-related programs/ partnerships, including strategic plan and tactical executions across channels (e.g., PHIT America/ Morning Mile). Work with brand team and agencies to ensure stories are told (and content is developed to support) across channels, from digital/social, to site/email and PR.
  • Ensures creation of best-in-class PR and events assets that will help us drive the optimal mix of paid-owned-earned media.
  • Monitor for risk and be prepared with risk strategies when bad PR arises
  • Identifies marketing wins to be shared internally.
  • Manage the day-to-day PR and events budget, including monthly updates with brand marketing leadership, finance and marketing.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.


Requirements

  • Bachelor’s Degree in Public Relations, Advertising and/or Marketing or equivalent work experience
  • 5-7 years Public Relations and/or Marketing experience
  • Previous supervisory skills preferred
  • Previous agency experience required
  • Consumer product experience required; experience in the footwear or apparel industry preferred.
  • Strong personal connections with brand mission and understanding of target consumer behaviors.
  • Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
  • Demonstrated comfort level with public speaking and presenting.
  • Ability to establish and maintain effective working relationships both internally and externally.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Job ID: 72893091

Please refer to the company's website or job descriptions to learn more about them.

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