Description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Senior Account Executive, Category Specialist - Premion (A TEGNA Company)

Premion, a division of TEGNA, is a market-leading OTT/CTV advertising solution trusted by thousands of local, regional, and national advertisers. Premion delivers premium inventory from 125+ leading TV and media brands including Discovery Networks, Viacom, AMC, NBC, FOX, MLB.TV, FuboTV, Tubi, and more. Recognized for innovation and excellence in OTT/CTV by TechLeadership, Gabbcon, and Cynopsis, Premion is known for delivering brand-safe premium content, transparent reporting, and measurable outcomes.
We are seeking a Senior Account Executive, Category Specialist to join our national sales team. This individual will focus on expanding strategic category growth by nurturing existing partnerships and developing new business within key verticals. They will serve as a category expert, engaging agencies, brand partners, and alliance/association partners, and representing Premion at industry conferences and trade events.

This role is an individual contributor position and reports to the Director of Sales.

Key Responsibilities

Category & Partnership Growth:
- Develop and execute sales strategies to grow revenue within designated category vertical(s).
- Maintain and deepen relationships with existing partners, industry groups, associations, and category networks.
- Identify, pursue, and close new business opportunities across agencies and client direct accounts.
- Serve as the primary sales point of contact for category initiatives, partner programs, and co-marketing efforts.

Sales Execution:
- Lead consultative sales conversations, leveraging OTT/CTV insights, audience data, market trends, and attribution tools.
- Prepare and deliver compelling client presentations, proposals, and category-specific pitch narratives.
- Collaborate cross-functionally with Planning, Marketing, Sales Operations, Product, and Ad Operations to support campaign success and client satisfaction.

Industry & Event Engagement:
- Represent Premion at industry conferences, trade shows, and category partner events.
- Host and support educational sessions, partner panels, and thought leadership engagements.
- Serve as a subject-matter resource on category-specific trends, challenges, and buyer motivations.

Requirements:
- 5+ years of face to face sales, preferably in digital media, premium video, or OTT/CTV sales experience.
- Proven experience developing new business and growing strategic accounts.
- Strong relationship-building skills with agencies and/or client direct decision makers.
- Ability to communicate value, outcomes, audience data, and attribution methodologies with clarity.
- High comfort level presenting and engaging in front of industry groups and executive-level buyers.
- Self-starter mindset with strong organizational and pipeline management discipline.
- Ability to travel 20-30% for partner meetings and trade events.
- Bachelor's degree preferred.

Why Premion:
- Join a high-growth category at the front edge of streaming transformation.
- Work alongside collaborative, high-performance sales and strategy teams.
- Opportunity to lead category-specific strategy and make visible business impact.
- Culture that values innovation, strategic thinking, and the voice of the field.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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