Description
Shamin Abas Associates (SAA) is the leading public relations and experiential marketing firm for world-class, category-defining brands seeking significant reach with HNW and UHNW individuals.
With a focus on meaningful impact, our two decades of expertise in crafting targeted strategic media communications and brand storytelling campaigns deliver a commanding global presence for our clients.
Our informed approach to designing and implementing immersive brand experiences drives consideration and engagement from the world's most discerning clientele.
We pride ourselves on:
Exceptional attention to detail
Storytelling sophistication
High-touch execution
A relentless commitment to excellence
This role requires a skilled professional who can think strategically, execute with excellence, maintain the highest standards, and operate seamlessly within a globally connected, precision-focused team.
ROLE PURPOSE
The Account Manager is a core client-facing leadership role within Shamin Abas Associates, responsible for the strategic delivery and day-to-day management of PR and communications programs for premium and ultra-luxury brands, with specialized focus on the automotive and marine sectors.
This role exists to lead high-value client relationships with confidence and credibility, translate brand ambition into clear PR strategy and execution, protect SAA's standards across messaging, media engagement, and delivery, manage and develop Account Coordinators, and contribute commercially through retention, growth, and reputation building.
The Account Manager serves as the primary day-to-day contact for clients, building trusted partnerships with senior executives while ensuring flawless campaign execution. This is a mid-level role designed for professionals with 3-5 years of experience who are ready to take ownership of client success, mentor junior team members, and demonstrate both strategic thinking and operational excellence.
KEY RESPONSIBILITIES
Client Leadership & Account Management
Act as the primary day-to-day contact for assigned clients, building trusted relationships with founders, CEOs, CMOs, and senior executives
Immerse yourself in clients' worlds and ambitions, understanding their business objectives, competitive landscape, and brand vision
Lead client calls, meetings, and status updates with clarity, confidence, and strategic insight
Represent clients professionally at marine and automotive shows, FAM trips, managing on-the-ground media interviews, executive briefings, and other industry engagements
Translate client objectives into structured PR strategies and delivery plans that drive measurable results
Manage expectations while protecting scope, standards, and timelines to ensure sustainable client relationships
PR Strategy & Campaign Delivery
Develop and execute integrated PR strategies across print, digital, social, and experiential channels
Shape narratives that reflect craftsmanship, performance, heritage, and innovation appropriate for ultra-luxury audiences
Oversee campaign calendars, messaging frameworks, and launch plans with meticulous attention to timing and coordination
Ensure all outputs meet elevated standards for tone, accuracy, and discretion expected in luxury brand communications
Monitor campaign performance and adjust tactics to optimize results and client satisfaction
Media & Industry Engagement
Build and maintain relationships with journalists across marine, automotive, and luxury lifestyle sectors
Conceptualize and pitch stories, features, product launches, and thought leadership opportunities
Identify and secure media coverage, awards, and speaking opportunities that elevate client visibility
Maintain awareness of industry trends, launch cycles, and market dynamics within SAA's specialized sectors
Develop understanding of key industry events including boat shows, auto shows, regattas, and concours events
Team Leadership & Development
Line-manage Account Coordinators and junior team members, providing clear direction and constructive feedback
Delegate effectively while maintaining quality standards and accountability
Coach team members on writing quality, strategic judgment, and prioritization
Reduce dependency on senior leadership through strong ownership and independent decision-making
Foster a collaborative, learning-oriented team environment aligned with SAA values
Commercial & Account Growth
Support account retention through excellent delivery, proactive communication, and trusted client relationships
Identify opportunities for scope expansion and cross-service collaboration
Contribute to proposals, pricing discussions, and strategic planning
Internal Excellence & Collaboration
Maintain clean internal documentation, reporting systems, and project tracking
Collaborate positively across teams and contribute to agency culture
Model calm execution, discretion, and excellence in all professional interactions
Requirements
3-5 years in PR, communications, or account management, ideally within luxury, lifestyle, automotive, or marine sectors
Proven experience managing premium or luxury brand clients with professionalism and discretion
Demonstrated ability to develop and execute integrated PR campaigns across multiple channels
Strong media relations track record with tier-1 and specialist publications
Experience representing brands at industry events, trade shows, or launches (marine and/or automotive preferred)
Line management or mentorship experience with junior team members
Industry Knowledge
Understanding of luxury brand positioning, messaging, and audience sensibilities
Familiarity with marine and/or automotive industry landscape, media outlets, and key influencers
Awareness of show calendars, launch cycles, and industry events (boat shows, auto shows, regattas, concours events)
Ability to speak credibly about craftsmanship, performance, technology, design, and heritage
Skills & Capabilities
Exceptional written and verbal communication skills appropriate for luxury brand communications
Confident and polished in client-facing situations and high-pressure environments
Strategic thinker with strong organizational and project management abilities
Skilled at managing multiple accounts, deadlines, and stakeholders simultaneously
Commercially aware with understanding of budgets, scope, and profitability
Proficiency with media monitoring tools (Cision, Meltwater, Muck Rack) and project management systems
Self-starter who takes ownership and operates with the discretion and judgment expected in luxury environments
Comfort working remotely with strong time management and communication skills
Personal Attributes
Poised, professional, and presentable in executive and media settings
Naturally curious with genuine passion for luxury brands and premium products
Detail-oriented while maintaining big-picture strategic vision
Collaborative team player who elevates those around them
Resilient, adaptable, and solutions-focused under pressure
Committed to continuous learning and mastery of SAA's specialized methodology
PREFERRED QUALIFICATIONS
Experience at a boutique luxury PR agency or in-house at a prestigious luxury brand
Specialized knowledge in marine (superyachts, sailing, performance vessels) or automotive (heritage marques, supercars, hypercars, electric vehicles) sectors
Track record of securing coverage in benchmark luxury publications (Robb Report, FT, Wall Street Journal, duPont REGISTRY, BOAT International, WatchTime, Architectural Digest)
Experience managing award submissions or executive visibility programs
Background in luxury event activation or experiential programming a plus
Degree in PR, Communications, Journalism, Marketing, or related field
Established relationships within marine or automotive media and industry networks
CAREER PATH AT SAA
The Account Manager role is a critical mid-level position designed to develop client leadership capabilities, strategic thinking, and team management skills. The path to Director opens for Account Managers who consistently apply senior-level judgment, deliver excellence in client service, and build industry authority.
This progression reflects increasing responsibility for strategic counsel, C-suite relationships, business development, and agency leadership. SAA invests in developing talent and promoting from within when individuals demonstrate readiness for expanded influence and responsibility.
SALARY & BENEFITS
Competitive salary commensurate with experience
Paid vacation & holidays
Summer Fridays
Health insurance
401(k)
Professional development opportunities and mentorship
Exposure to world-class luxury brands and prestigious industry events
