Company Profile
PRStudio USA
Company Overview
We are more than just “publicity” or “public relations.”
PRStudio USA is a multiplatform agency providing a team approach to bi-coastal representation for talent in film, television and theater as well as for lifestyle authors and experts, and technology trendsetters in the world of streaming content and major entertainment corporate entities.
We are unique in our approach to public relations and are articulate and authentic with the facts. We are tactical and hands-on, have access to everything from the top down to handle publicity in all stages of an actors career, from the emerging to the established.
We see beyond what is in front of us, and as importantly what is immediately in front of the client. We make our clients stand out. Our attention to detail is unparalleled and we strive to always protect and guide our clients to the right media decisions, the right timing and the right direction, zeroing in on the opportunities at key times and offering smart, meaningful counsel and advice.
We are part of something greater than ourselves. We love what we do.
Based in New York and Los Angeles, PRStudio USA believe in the importance of individualized attention no matter where they live. It is our one-on-one, hands-on approach that has earned our place as one of the most sought-after experts in the industry, whether you live in the US or Abroad.
Company History
The owner of PR STUDIO USA has worked in public relations for over 20 years. She has so much experience to offer and is interested in mentoring the new generation of public relations specialists. About Amy:
Amy Brownstein is one of the entertainment industry’s most respected and successful publicists and marketing strategists. She heads her own boutique firm, which she built from the ground up. She started in 2003 as a one person shop and now heads a strong multi-disciplinary boutique offering strategic media and marketing campaigns, celebrity marketing and brand integration as well as traditional and digital public relations, awards campaigns and social media consulting.
She is currently involved in a diverse array of publicity and marketing campaigns for a broad range of film, television and theater clientele. Keeping her list intimate to provide customized media strategy, consulting and 24/7 hands on attention for each and provides long-term and short-term campaigns, but the following only touch the surface of her 25 years of experience in the industry. Currently her list of clients include: three time TONY award nominated and SAG, Independent Spirit Award, Gotham and Critics Choice Ensemble Award winning actor, Brian d’Arcy James (Open Road’s Academy Award winning film “Spotlight”/Broadway’s “Something Rotten”); Award winner Lou Diamond Phillips, esteemed actor and filmmaker Adam Goldberg, actor/playwright/director Matthew Letscher, Annabeth Gish, Bruno Bichir, Chris Vance, Sean Murray (from the #1 Rated Show in the World “NICS,”) Steven Bauer, Madeline Brewer Dawn Olivieri , Eamonn Walker, Elisabeth Rohm (“American Hustle” and “Joy”) and Golden Globe nominated actor Chris Noth to name only a few.
Since forming her own company, among her successful awards leading to nominations or wins are the 2012/2013 Oscar, SAG and IFP Award campaign for actor Demian Bichir for “A Better Life,” the 2014/2015 Emmy campaigns for Jon Voight for “Ray Donovan” and Richard Cabral for “American Crime” respectively. She was intricately involved in the 2015/2016 campaign for the feature film “Spotlight” on behalf of her client Brian d’Arcy James. Brian along with the rest of the cast won the SAG Award, the Gotham Award, the Critics Choice Award, and the Robert F Altman Award for “Best Ensemble” along with the film winning the 2016 Academy Award for Best Picture.
She has a proven eye for emerging and established talent and is deeply rooted in the theater from having attended New York based Stagedoor Manor as a teen. In 2003 when she started her firm, the company quickly found a niche with the US and International theatrically trained actor currently performing either on stage, or doing film and television. It started with doing notable TONY award campaigns for such actors as Laura Bell Bundy (“Legally Blonde”), Brian d’Arcy James (“Something Rotten”), Gavin Creel (“Hair”), and Tamara Tunie (“Spring Awakening”) and Viola Davis’ off- Broadway campaign for “Intimate Apparel” as well as working with Ari Graynor and Zoe Lister Jones on “Little Dog Laughed,” Eamonn Walker and Tamara Tunie (“Julius Caesar”) and representing esteemed playwright Theresa Rebeck and director Kenny Leon among others.
However, as more and more theater talent wanted to cross over into film and television, Brownstein was able to evolve her practice into offering into strategically generated industry cross-over campaigns. She used her experience, critical thinking and insight to develop bi-coastal media strategies that offered her clients well defined, smartly crafted campaigns that resulted in important industry and consumer placements that moved the needle in their careers. At the time she represented actors on shows such as ‘Law and Order SVU,” “Ugly Betty,” “The Wire,” and “Fringe.”
In 2005, Amy was recognized with a Grammy certificate for her work with her client Sh-K-Boom and Ghostlight Records on behalf of the Cast Recording of “Hair” for the Actors Fund of America. She also is recognized for bringing the New Zealand’s film incentive program to the United States, the first year with her own company, as well as contributing to Sir. Ian McKellen’s Oscar campaign for “Lord of the Rings” and Tom Wilkinson’s Oscar campaign for “In The Bedroom” under the tutelage of a well known US based publicist in the early 2000’s.
Some of her entertainment corporate accounts have included: all U.S. TV press for the French production company Atlantique on behalf of “Transporter: The Series” in 2014; launching the Syfy Channel’s 2.0 website and successfully promoting their first streaming web series, Bryan Fuller’s “The Amazing Screw-On Head,” and doing entertainment marketing efforts for Soles for Souls, and Booking Entertainment.com. Her earlier successes in lifestyle include working with Susan Lucci on “All My Children,” and launching accessory and lingerie fitness and beauty lines for HSN, and handling Taboo’s (from the Black Eyed Peas) limited edition sneaker line at Bloomingdales.
A graduate of Syracuse University’s Newhouse School of Public Communications, Brownstein began her career in entertainment 1990 in Los Angeles working at various literary agencies and production companies prior to committing to a career in Public Relations. Once there, she quickly rose up the ladder at top Los Angeles and New York firms prior to starting her own agency in 2003. During that time she also held the posts of Director of Publicity for top entertainment Web firm KPE, and Vice President of Publicity for Shooting Gallery Films. She is also actively involved with the MS Foundation in New York and Los Angeles.