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Cognizant
Kuala Lumpur, MALAYSIA
(on-site)
Posted
1 day ago
Cognizant
Kuala Lumpur, MALAYSIA
(on-site)
Job Function
Financial Services
Ad Operations Specialist (Programmatic Advertising)
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Ad Operations Specialist (Programmatic Advertising)
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Job DescriptionThe Ad Operations Specialist will be responsible for executing and managing the end to end lifecycle of advertising campaigns across the Client's proprietary ad platforms. This includes media plan review trafficking QA reporting and optimization for both direct IO and programmatic campaigns. The role demands precision speed and proactive communication to ensure campaigns meet the Client's standards for quality compliance and performance.
Key Responsibilities
- Review and QC media plans build orders in the Client's proprietary ad server
- Handle creative asset submission and metadata entry
- Trafficking campaigns including tag implementation targeting setup and frequency capping
- Conduct thorough QA checks prelaunch and during campaign flight
- Activate campaigns and monitor pacing flagging risks proactively
- Generate and deliver performance reports and billing reconciliations
- Collaborate with global teams and support 24/7 operations across time zones
- Proficiency in ad servers and DSPs Required Skills Experience DSPs eg (Google Ad Manager DV360 TTD Yahoo DSP Amazon DSP)
- Experience with trafficking tools and reporting platforms
- Familiarity with workflow and CRM tools Jira Salesforce
- Understanding of CTV/OTT video and display ecosystems
- Collaboration Communication Effective stakeholder engagement proactive issue resolution and seamless workflow integration
- Superior analytical skills with knowledge of Tableau, advanced excel, Looker studio and other BI tools, desirable.
- Advanced knowledge of server side tracking, clean rooms, DMP, data collaboration, data security and data privacy laws.
- Able to pick up the workload with minimal supervision
- Able to work closely with external and internal stakeholders across multiple regions
Job ID: 83240768
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