Description

Shamin Abas Associates (SAA) is the leading public relations and experiential marketing firm for world-class, category-defining brands seeking significant reach with HNW and UHNW individuals.

With a focus on meaningful impact, our two decades of expertise in crafting targeted strategic media communications and brand storytelling campaigns deliver a commanding global presence for our clients.

Our informed approach to designing and implementing immersive brand experiences drives consideration and engagement from the world's most discerning clientele.

We pride ourselves on:

            Exceptional attention to detail

            Storytelling sophistication

            High-touch execution

            A relentless commitment to excellence

This role requires a skilled professional who can think strategically, execute with excellence, maintain the highest standards, and operate seamlessly within a globally connected, precision-focused team.

ROLE PURPOSE
The Account Manager is a core client-facing leadership role within Shamin Abas Associates, responsible for the strategic delivery and day-to-day management of PR and communications programs for premium and ultra-luxury brands, with specialized focus on the automotive and marine sectors.

This role exists to lead high-value client relationships with confidence and credibility, translate brand ambition into clear PR strategy and execution, protect SAA's standards across messaging, media engagement, and delivery, manage and develop Account Coordinators, and contribute commercially through retention, growth, and reputation building.

The Account Manager serves as the primary day-to-day contact for clients, building trusted partnerships with senior executives while ensuring flawless campaign execution. This is a mid-level role designed for professionals with 3-5 years of experience who are ready to take ownership of client success, mentor junior team members, and demonstrate both strategic thinking and operational excellence.

KEY RESPONSIBILITIES
Client Leadership & Account Management
            Act as the primary day-to-day contact for assigned clients, building trusted relationships with founders, CEOs, CMOs, and senior executives

            Immerse yourself in clients' worlds and ambitions, understanding their business objectives, competitive landscape, and brand vision

            Lead client calls, meetings, and status updates with clarity, confidence, and strategic insight

            Represent clients professionally at marine and automotive shows, FAM trips, managing on-the-ground media interviews, executive briefings, and other industry engagements

            Translate client objectives into structured PR strategies and delivery plans that drive measurable results

            Manage expectations while protecting scope, standards, and timelines to ensure sustainable client relationships

PR Strategy & Campaign Delivery
            Develop and execute integrated PR strategies across print, digital, social, and experiential channels

            Shape narratives that reflect craftsmanship, performance, heritage, and innovation appropriate for ultra-luxury audiences

            Oversee campaign calendars, messaging frameworks, and launch plans with meticulous attention to timing and coordination

            Ensure all outputs meet elevated standards for tone, accuracy, and discretion expected in luxury brand communications

            Monitor campaign performance and adjust tactics to optimize results and client satisfaction

Media & Industry Engagement
            Build and maintain relationships with journalists across marine, automotive, and luxury lifestyle sectors

            Conceptualize and pitch stories, features, product launches, and thought leadership opportunities

            Identify and secure media coverage, awards, and speaking opportunities that elevate client visibility

            Maintain awareness of industry trends, launch cycles, and market dynamics within SAA's specialized sectors

            Develop understanding of key industry events including boat shows, auto shows, regattas, and concours events

Team Leadership & Development
            Line-manage Account Coordinators and junior team members, providing clear direction and constructive feedback

            Delegate effectively while maintaining quality standards and accountability

            Coach team members on writing quality, strategic judgment, and prioritization

            Reduce dependency on senior leadership through strong ownership and independent decision-making

            Foster a collaborative, learning-oriented team environment aligned with SAA values

Commercial & Account Growth
            Support account retention through excellent delivery, proactive communication, and trusted client relationships

            Identify opportunities for scope expansion and cross-service collaboration

            Contribute to proposals, pricing discussions, and strategic planning

Internal Excellence & Collaboration
            Maintain clean internal documentation, reporting systems, and project tracking

            Collaborate positively across teams and contribute to agency culture

            Model calm execution, discretion, and excellence in all professional interactions

Requirements

            3-5 years in PR, communications, or account management, ideally within luxury, lifestyle, automotive, or marine sectors

            Proven experience managing premium or luxury brand clients with professionalism and discretion

            Demonstrated ability to develop and execute integrated PR campaigns across multiple channels

            Strong media relations track record with tier-1 and specialist publications

            Experience representing brands at industry events, trade shows, or launches (marine and/or automotive preferred)

            Line management or mentorship experience with junior team members

Industry Knowledge
            Understanding of luxury brand positioning, messaging, and audience sensibilities

            Familiarity with marine and/or automotive industry landscape, media outlets, and key influencers

            Awareness of show calendars, launch cycles, and industry events (boat shows, auto shows, regattas, concours events)

            Ability to speak credibly about craftsmanship, performance, technology, design, and heritage

Skills & Capabilities
            Exceptional written and verbal communication skills appropriate for luxury brand communications

            Confident and polished in client-facing situations and high-pressure environments

            Strategic thinker with strong organizational and project management abilities

            Skilled at managing multiple accounts, deadlines, and stakeholders simultaneously

            Commercially aware with understanding of budgets, scope, and profitability

            Proficiency with media monitoring tools (Cision, Meltwater, Muck Rack) and project management systems

            Self-starter who takes ownership and operates with the discretion and judgment expected in luxury environments

            Comfort working remotely with strong time management and communication skills

Personal Attributes
            Poised, professional, and presentable in executive and media settings

            Naturally curious with genuine passion for luxury brands and premium products

            Detail-oriented while maintaining big-picture strategic vision

            Collaborative team player who elevates those around them

            Resilient, adaptable, and solutions-focused under pressure

            Committed to continuous learning and mastery of SAA's specialized methodology

PREFERRED QUALIFICATIONS
            Experience at a boutique luxury PR agency or in-house at a prestigious luxury brand

            Specialized knowledge in marine (superyachts, sailing, performance vessels) or automotive (heritage marques, supercars, hypercars, electric vehicles) sectors

            Track record of securing coverage in benchmark luxury publications (Robb Report, FT, Wall Street Journal, duPont REGISTRY, BOAT International, WatchTime, Architectural Digest)

            Experience managing award submissions or executive visibility programs

            Background in luxury event activation or experiential programming a plus 

            Degree in PR, Communications, Journalism, Marketing, or related field

            Established relationships within marine or automotive media and industry networks

CAREER PATH AT SAA
The Account Manager role is a critical mid-level position designed to develop client leadership capabilities, strategic thinking, and team management skills. The path to Director opens for Account Managers who consistently apply senior-level judgment, deliver excellence in client service, and build industry authority.

This progression reflects increasing responsibility for strategic counsel, C-suite relationships, business development, and agency leadership. SAA invests in developing talent and promoting from within when individuals demonstrate readiness for expanded influence and responsibility.

SALARY & BENEFITS
            Competitive salary commensurate with experience

            Paid vacation & holidays

            Summer Fridays

            Health insurance

            401(k)

            Professional development opportunities and mentorship

            Exposure to world-class luxury brands and prestigious industry events