Description
The Communications Director is responsible for planning, supervising, and executing the ACLU of Kentucky’s communications strategies.
Through their work, and collaboration with staff, the Communications Director advocates for positive changes in the civil rights and civil liberties landscape in the Commonwealth and grows the ACLU of Kentucky’s political power to energize the fight for civil liberties and protect our hard-won victories.
The Communications Director manages the work of the Communications Department and supervises the work of all other employees and contractors in the department, including communications interns and volunteers.
The Communications Director is a member of the management team, which includes all other department heads.
Requirements
Communications Program Strategies
Lead communications strategic planning and development by collaborating with other staff, across teams, to develop messaging about specific legal cases, policy issues, and programs that aid the organization’s legal, advocacy, and public education work.
Implement strategies that engage members, policymakers, elected officials, public figures, and the public in our work, encouraging them to support our mission to protect and expand civil rights and liberties.
Spearhead multimedia public education campaigns that engage members and the broader public in the organization’s advocacy work.
Enhance the visibility of the organization in communities statewide.
Respond rapidly to emerging civil liberties issues with appropriate and influential messaging.
Work with ACLU-KY staff, national colleagues, and allies to maintain consistent framing of current issues.
Integrated Advocacy
Collaborate with colleagues in the Legal and Advocacy Departments, as well as with national communications staff, to ensure communications, public education, and content support and serve ACLU-KY's goals and mission.
Work in partnership with relevant staff to co-produce external communications on legal and policy issues, including legislative action alerts, fact sheets, talking points, letters to the editor, press statements, and op-eds.
Work in partnership with staff and coalition partners to coordinate speaking requests and community education events.
Directly supervise the work of, and delegate tasks to, department staff, contractors, interns, and volunteers.
Media Relations
Manage overall media relations strategy for the organization.
Draft and distribute press releases and advisories, pitch stories to targeted reporters, field media requests, manage a media database, draft talking points and messaging grids, produce media statements, and arrange interviews with appropriate topic experts.
Prepare ACLU-KY staff for interviews, including practicing potential questions, how to appear on camera, and messaging.
Monitor media for opportunities to engage and to evaluate the success of media outreach.
Publications
Manage written content for all ACLU-KY publications, including our newsletter, The Torch, the Annual Report, pamphlets, flyers, policy reports, event invitations, and other informational materials.
Coordinate graphic design of print material.
Serve as the organization’s Editor-in-Chief.
Digital Media
Support the Digital Communications Strategist in developing strategies for online advocacy and social media.
Ensure that online content is accurate, compelling, and strategically placed.
Public Relations and Internal Communication
Manage organizational promotion, coordinating communications for engagement events and public speakers, developing promotional materials, and advertising.
Keep the Board of Directors informed on organizational activities and current messaging on emerging issues.
Other Responsibilities
Community Leadership
Provide support to ACLU-KY allies, including, but not limited to:
Cross-promoting events and activities.
Attending ally events as an ACLU-KY representative.
Providing general communications guidance, support, and consultation as time allows.
Competencies
Critical Thinking: Ability to represent the communications program in any matter of complex planning and coordination, including organizational strategic planning and formation of cross-departmental project teams.
Decision Making: A member of the Management Team who assumes significant leadership responsibility to develop and execute organizational strategy, mission, and vision with organization-wide impact.
Leadership: Management experience, ideally in positions of increased responsibility.
Performance Feedback: Able to provide critical and effective feedback to both staff and the executive team.
Training: Organizational and staff development expertise, including demonstrated success building strong teams and cultures defined by excellence, professionalism, trust, and respect.
Communication Skills: Exceptional analytical, research, writing, and oral advocacy skills, as well as the ability to articulate complex issues and communicate them tactfully and effectively to a variety of audiences.
Organization: Excellent organization and administrative skills, including strong and consistent attention to detail, an organized work style, and the ability to follow through on work assignments with a minimum of direct supervision.
Demonstrated ability to write clearly and precisely, with strength in editing and proofreading.
Ability to work long hours, especially during the legislative session, and commute to meetings and events throughout the state as needed.
Ability to interact confidently and successfully with the media, donors, politicians, and community leaders.
