Description
POSITION SUMMARY:
The Digital Strategy & Engagement Manager plays a vital role in Northwest Harvest's mission to end hunger in Washington through strategic digital storytelling and data-driven content strategies. This position drives brand recognition, relationship building, and community engagement across our digital channels in support of fundraising, advocacy, and partnership development. Through ethical storytelling practices and measurable digital strategies, this role helps achieve our goal of cutting hunger in half by 2028.
The position leads comprehensive digital marketing strategies, oversees all social media, email marketing, and website content, and ensures communication aligns with both our strategic goals and organizational commitment to advancing systemic change. This role puts into practice our six agreements and PACI Values while amplifying community voices and driving meaningful engagement.
RESPONSIBILITIES:
Digital Strategy & Ecosystem Leadership
Lead the development and execution of integrated digital strategies that advance our mission across social media, email, and web platforms
Define and manage cross-platform editorial direction and content frameworks, with measurable goals aligned to organizational objectives
Drive data-informed decision-making, translating analytics and audience insights into strategic adjustments across channels
Design and lead content testing and optimization strategies to improve engagement, conversion, and impact
Shape compelling digital narratives and audience engagement approaches that deepen understanding of hunger’s root causes
Establish success metrics, reporting frameworks, and performance insights to demonstrate mission advancement and inform organizational decision-making
Ensure alignment and integration across digital channels, campaigns, and constituent journeys, in partnership with Communications, Advancement, and other teams
Serve as a strategic partner in aligning digital engagement approaches with organizational priorities and supporting systems (e.g., Customer Relationship Management (CRM), email, web), in collaboration with cross-functional teams
Execution, Operations, and Enablement
Determine resourcing model (in-house vs contractor vs agency) for content and production
Oversee daily and weekly content development and channel management
Maintain digital asset library and ensure consistent brand voice across platforms
Lead cross-platform campaigns from conception to evaluation
Coordinate with teams across the organization to align messaging and maximize impact
Manage content workflow and team assignments
Implement effective project management systems
Email:
Lead email marketing strategy and content development
Manage audience segmentation and CRM integration
Define role of email within broader constituent journey strategy, including lifecycle and engagement pathways
Optimize deliverability and engagement metrics
Implement A/B testing and performance analysis
Develop targeted nurture campaigns
Social Media:
Establish channel roles and audience strategies aligned to organizational goals
Direct platform-specific content development and community building
Manage paid and organic growth initiatives
Create dynamic and engaging multi-media digital content
Oversee content calendar, approval processes, and scheduling
Build and maintain influencer relationships
Monitor trends and implement emerging best practices
Website:
Own website as a strategic platform, including information architecture and conversion strategy
Direct regular website maintenance and capital upgrades
Lead copywriting, graphics development, photo editing, and other website tasks as needed
Coordinate with external web development partners on technical updates and new projects
Lead Search Engine Optimization (SEO) and analytics tracking
Develop and maintain impact dashboards
Ensure integration with other digital channels
General:
Represent Northwest Harvest's mission and values in community interactions
Stay current with organizational priorities and initiatives
Participate in cross-functional projects as needed
Perform other duties as assigned by the Director of Communications.
EQUITY AND INCLUSION
Demonstrate initiative to learn and enhance skills that promote anti-racism, cultural competency and understanding of oppression and its impact.
Participate in intentional learning efforts, including events relating to understanding and dismantling institutional racism and building cultural competency.
RELATIONSHIPS:
Internal: Partner closely with the Communications team and other Advancement teams on strategy and execution. Collaborate across divisions to support digital communications needs and strategic objectives. Advise organizational leadership on digital opportunities, risks, and trends.
External: Manage relationships with vendors, contractors, community partners, and digital audiences. Ensure timely and professional interaction with social media communities, email subscribers, and website visitors.
MINIMUM QUALIFICATIONS:
A combination of real-life experience, education, and training that provides an equivalent background to perform the work of this position.
Successful completion of a background check is required.
Knowledge of:
Digital analytics and measurement tools
Marketing automation platforms
Content management systems (WordPress)
CRM systems (Salesforce)
Social media management and advertising platforms
Digital asset management
Project management tools (Asana)
SEO and web optimization practices
HTML/CSS fundamentals
Microsoft Office suite and organizational platforms
Digital accessibility standards
Ability To:
Understand individuals who have experienced poverty or food insecurity
Support equity and inclusion for members of historically marginalized groups including racial and ethnic minorities, LGBTQIA+ populations and people living with disabilities
Equity and Connectedness:
Adopt our PACI (purpose driven, anti-racist, connected and interwoven) and practice our Six Agreements:
Speak our truths responsibly
Listen to understand
Stay engaged
Be willing to experience discomfort and do things differently
Expect and accept non-closure
Honor confidentiality
Think strategically while executing tactically
Translate organizational goals into integrated digital strategies
Build relationships across diverse communities
Analyze data and translate insights into action
Lead collaborative projects and meet deadlines
Create compelling digital content
Adapt quickly to emerging technologies
Support equity and inclusion initiatives
Manage sensitive information with discretion
Communicate effectively across all levels
Problem-solve independently and collaboratively
Demonstrate cultural competency
Work efficiently in a fast-paced environment
Requirements
EDUCATION AND TRAINING:
Bachelor’s degree in communications, Digital Media, Marketing, Journalism, or a related field or an equal combination of education and relevant work experience with a personal orientation as a life long learner.
Training in digital marketing and analytics valued
Ongoing professional development in digital communications valued
Diversity, Equity, & Inclusion (DEI) and community-centered communications training appreciated
EXPERIENCE:
Minimum of 3 – 5+ years of demonstrated experience developing and executing integrated digital strategies, campaigns, and platforms for political campaigns, progressive issue advocacy, or nonprofit mission-driven organizations. Experience working cross-functionally with technical teams (CRM, web, data). Experience managing external vendors or contractors.
DESIRED QUALIFICATIONS:
Nonprofit communications experience
Community-centered storytelling expertise
Knowledge of Washington state communities and issues
The ability to speak additional language(s) is desired but not required
Digital marketing and analytics is desired
Experience with digital advocacy campaigns
DISCLAIMER:
The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job. As an adaptive organization, responsibilities can and will change in alignment with greater efficiencies and mission metrics.
BENEFITS AND OTHER COMPENSATION:
Northwest Harvest offers a competitive salary and comprehensive benefits package this includes but is not limited to; medical/dental/ vision/ insurance, long term disability insurance, Life/AD&D insurance, Employee Assistance Program (EAP), 401(k) retirement plan, Vacation and Sick leave, 8 paid holidays; New Year’s Day, Martin Luther King Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, after Thanksgiving, and Christmas Day, Floating holidays for you to use should you observe a holiday not outlined in Northwest Harvests current observed holidays or at your discretion, and birthday holiday. Employees are eligible to participate in payroll deducted supplemental benefits i.e., Flexible Spending account-HRA and DCE, various AFLAC and New York Life plans.
HOW TO APPLY:
Please visit “Current Openings” page on the Northwest Harvest website and select the “OPEN POSITION TITLE” position.
EQUAL EMPLOYMENT OPPORTUNITY AND NON-DISCRIMINATION:
Northwest Harvest (NWH) is committed to equal opportunity for all employees and applicants. NWH does not discriminate with regards to hiring, assignment, promotion or other conditions of staff employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender, gender identity, veteran status, disability, genetic information or any other status protected under local, state or federal law.
In accordance with the Americans with Disabilities Act, upon request, reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of our positions.
